SELECTED ENGAGEMENT

Work that shows up in revenue

Selected engagements. Metrics only where we can stand behind them on a sales call.

B2B loyalty platform · Fortune 500 travel & financial brands
Role: Marketing data architecture (Director-level ownership)

Problem

Legacy call-center measurement. Batch data. Automation reacting a day late. Parallel truths across marketing, product, and ops.

Real-time behavioral capture into marketing automation
Identity and profile sync off legacy systems (not email-only lookups)
Closed-loop path from off-site campaigns through site, lead, and call-center signals
CDP / Tealium-style deployments moved from multi-month custom cycles to hours/days

$16M+ additional recurring annual revenue tied to real-time marketing programs
~36% combined enrollment / lead / opt-in conversion across channel programs
700+ brands on a shared measurement / data layer

Reframed conversion as mostly pre-contact work — investment shifted toward digital acquisition and agent-facing intent surfaces.

Additional cases on request.